Prince of PoetsSeason 12
Julian Thorne
Creative Director, React Holding
November 13, 2026
Prince of Poets Season 12 arrived with a cinematic campaign that carried the spirit of the stage into everyday lives across the Arab world.
Poetry Beyond the Stage
From a scooter ride through old city streets to a family walk through the souq and a pilot climbing into the morning sky, the Season 12 campaign framed poetry as something lived, not only performed, before returning every story to the grand theatre where the competition unfolds.
Every verse begins somewhere far from the spotlight, and the stage is where it finally finds its voice.
Paired with a redesigned set of golden arches and light, the season delivered the series' most ambitious visual identity yet, airing Wednesdays at 21:00 UAE on Abu Dhabi TV and Baynounah TV.
Julian Thorne
Creative Director
With over fifteen years in editorial design and digital strategy, Julian leads the creative vision at React Holding, shaping interfaces that balance spatial clarity, narrative pacing, and a refined sense of calm.